Partnerships

Experience how a strategic partnership with Tinderbox can activate your brand in new, creative ways towards a large, affluent audience. Tinderbox is Denmark’s third-largest music festival with a strong, loyal, and festive audience, who we are experts in engaging in your exact brand activation.

With us, there are no standard package solutions. Instead, we work with each partner, advising and tailoring the solution that best fits your brand.

Become a partner

Based on years of know-how, strong competencies, and dedicated data collection, we have gained an in-depth understanding of Tinderbox’s various target groups and how to engage them in the best way possible. This provides us with the best conditions to activate your brand effectively among the festival’s guests. We collaborate, among others, with Epinion and Nielsen to evaluate and analyze our partnerships, gaining insights into our audience and the value of our partnerships.

Building Tinderbox from the ground every summer demands solid resources, sharp coordination, and strong collaboration. That’s precisely why we are always open to discussions about new strategic partnerships that can contribute to the development of Tinderbox, allowing us to remain top of the industry year after year.

Video: Telmore Musik ensured a celebration with vibrant colors and exciting music quizzes at TB23 – and as a grand cherry on top, a well-attended Meet & Greet session with Dean Lewis.

WE TAKE OUR PARTNERSHIPS TO THE NEXT LEVEL

With a partnership at Tinderbox, there are no standard gold sponsorships or fixed packages. Instead, we work closely with each partner to tailor a partnership that creates the most value for your brand.

PURPOSE IS KING

Whether your goal is to increase brand awareness, improve employer branding, reposition your brand, create community engagement or something entirely different, we’re here to help. Together, we’ll create a solution that fits the challenges you want to meet.

CREATIVE SOLUTIONS

We offer various branding, exposure and activation options towards our many B2C festival guests and our many strong B2B customers. In addition, we also have a wide range of exciting hospitality options to add to the mix, when tailoring a solution just for you.

REACH THE UNREACHABLES

Tinderbox is a festival based on a strong foundation of values. Therefore, you also get access to a completely unique target group who have strong purchasing power, are well-educated and socially aware, especially in relation to the trends that are relevant right now. A wide spectrum of people in many different age groups who share an interest in top class music.

BE PRESENT 365

Tinderbox’s brand exists all year round. We communicate and interact with our audience all year round. Imagine a partnership where the target group is already aware of the partnership via online exposure, off-site events and cross-media campaigns, before we activate it together on the square in Tusindårsskoven. In other words, we have the opportunity to activate and communicate the partnership 365.

DATA-DRIVEN ROI

A partnership should be profitable for all parties. That’s why we put a lot of time and effort into evaluating our partnerships after the festival. In collaboration with Epinion, we prepare annual reports on audience attitudes towards the individual partner brands and measure our reach on social media, and in collaboration with Nielsen, we measure the marketing value and ROI of the individual partnerships.

Contact our brand partnership team today to learn more about the many different ways we can engage your business, reach a unique audience and achieve your partnership goals.

At Tinderbox, we build partnerships that create value all around. Value for your company. Value for Tinderbox. And, most importantly, value for the many guests at our festival.

Video: Magnum provided the coolest snacks on-site and an interactive experience beyond the ordinary. Never has a cold ice cream been more welcomed than at this year’s sunny Tinderbox.

FOR THE LOVE
OF LIFE AND MUSIC

Tinderbox is a festival focused on the moment. The moment that arises when we all come together around the music, with a cold beer in hand under the summer sun. We celebrate the small moments in collaboration with the absolute top of the international as well as Danish music scene.

We also aim to be rooted in the local community. A significant portion of our guests come from Odense and Fyn, and we emphasize our visibility and contribution to the local area. We do this by supporting community activities and collaborating with local stakeholders.

Simultaneously, we actively work to implement progressive solutions in line with the general public’s journey towards sustainability.

Modern waste sorting systems, reusable and washable beer cups, increased packaging requirements for all suppliers, and a growing array of plant-based products are just some of the initiatives tested and subsequently implemented at Tinderbox.

Would your company like to be part of the celebration? Become a strategic partner with Tinderbox and contribute to the development of the festival today and in the future.

2024 partnerS

Tuborg

Tuborg is our main sponsor, ensuring to drinks for our many festive guests with their ice-cold draft beer poured directly from the taps. Additionally, Tuborg provides plenty of exclusive private label bars, seating areas, and top-tier festival environments, greatly benefiting our guests throughout the site.

Burger king

We are proud to present Burger King as a new partner at this year’s Tinderbox. When we open the festival doors this summer, it will be extra hot at Magicbox – there is not only fire coming from the stage, but also from the brand new Burger King restaurant, who is moving in with their well-known flame-grilled menus.

Read the press release here.

TELMORE

Together with Telmore we repeat the success from last year with the iconic silent disco, where you can dance to colorful rhythms. Glitter will shine even brighter this year, and various music quizzes with cool prizes will put your musical skills to the test.

red bull

Three-day festival demands energy in liquid form. With their large bar at Magicbox, Red Bull ensures that the party never stops. Experiment with the various Red Bull variations, take a bucket along, or try the classic Vodka-Red Bull. There are plenty of options, and it’s a sure winner when you need an extra boost of energy.

Diageo

Once again, Diageo ensures that we can host this year’s biggest party. Diageo is blessing our guests with the delightful Tanqueray gin bars and the festive Smirnoff servings all around the site.

Østjysk vinforsyning

Østjysk Vinforsyning is a partner at the Wine and Champagne Bar – a highly popular hotspot among our festival guests. A place where you can expect exquisite wine and top-quality bubbles.

Made in Odense

Tinderbox is, among other things, based on values of local anchoring. Made in Odense is part of Invest in Odense – a concept initiated by the Municipality of Odense, emphasizing our support for Odense’s development both now and in the future.

BRAND PARTNERSHIP TEAM

Our brand partnership team works to create the best activation opportunities for your brand. We’re a team of experts in analytics, pre-production, activation and co-communication, so we’re able to cover all aspects of the activation.

BRANDING, STRATEGY, AND ART DIRECTION

With more than 20 years of international experience from the media and advertising industry, including in-depth knowledge of strategic branding of commercial partnerships, our Partnership Manager Kasper Morell has a unique understanding of how brands can create value through a partnership.

Contact Kasper if you want to know more about the possibilities of moving your brand with a Tinderbox partnership.

ACTIVATION AND PROJECT MANAGEMENT

With a background as a project manager in the art industry and later in one of Denmark’s largest creative agencies, our Partnership Activation Manager Tenna Brendstrup leads your brand safely through the process and ensures the optimal activation and rollout of the partnership.

Contact Tenna if you want to know more about the options for activating your brand.

In addition to our Brand Partnership Team, we always draw on internal resources when tailoring and developing solutions for our partners. We part of an organisation with many different teams always part of the journey to create the best possible activation of your brand:

Our atmosphere team of architects assist with on-site activations – always thinking outside the box.
A Marketing team that advises on and executes SoMe campaigns and make sure your brand is presented in the best possible way across platforms.
Our Creative Team that can develop creatives to fit your vision and campaign purpose.

Many of our colleagues also come with experience from the media and agency industry, so we’re well-equipped to take your brand activation to new heights.Looking for more than brand top-of-the-line brand activation. Not to worry. We also offer the best hospitality and guest experiences for employees, customers or business partners.