Telmore
Three days of guest engagement featuring music quizzes for hundreds of happy fans, artist meet & greets, an iconic silent disco, 3,000 liters of popcorn, and thousands of vibrant photos from the photobooth – all fully integrated into Telmore’s pink universe, perfectly aligned with Tinderbox’s visual identity.
Guests had the chance to win full festival passes for next year through the photobooth competition.
CMO at Telmore, Frederik Grønlund Scholten, shares:
“The partnership with Tinderbox is a match made in heaven. We share a deep love for entertainment, music, and togetherness. That’s why we’re continuing the success from last year [2023, ed.] by creating a space where guests can both relax and party. We’re especially looking forward to bringing back the silent disco – a new institution at Tinderbox, where guests choose their own music to dance to from our streaming service, Telmore Musik.”
Photos: Kilos of glitter and silent disco vibes at the Telmore area
’’Telmore er en stærk partner, som tilbyder vores gæster gennemførte aktiveringer, s“Telmore is a strong partner that delivers a complete activation experience, engages with guests, and demonstrates the values of the Telmore brand – all with music and the audience at the center,” says Tenna Brendstrup, Partnership Activation Manager at Tinderbox.
INTEGRATION OF TINDERBOX INTELLECTUAL PROPERTY
By strategically integrating Tinderbox’s IP and activating full festival tickets, Telmore created awareness in the months leading up to the festival through online channels and ensured lead generation via digital campaigns.
Video: PPre-festival promotion through Telmore’s digital platforms
BRAND ACTIVATION
In 2023, Telmore hosted an exclusive meet & greet with Australian singer Dean Lewis. In 2024, the success was repeated with Rasmus Seebach and Gobs. On Tinderbox’s main stages, Panorama and Plaza, 30-second video spots on the big screens helped drive attention to the meet & greets.
Photo: Meet & greet with Rasmus Seebach
Guests tested their music knowledge with fun prize quizzes, grabbed popcorn and Telmore-branded candies from the snack bar, relaxed in deck chairs with lounge music, or snapped festival photos in the pink photobooth.
Photos: Hundreds of festival guests joined the daily Telmore music quizzes
“Telmore is the perfect brand match: music, celebration, and community. At Denmark’s biggest commercial festival, Telmore helps connect our audience with the music – and with each other,” says Kasper Morell, Partnership Manager at Tinderbox.
ACTIVATION SUMMARY:
- A colorful on-site presence with strong brand recognition
- A guest-focused activation including music quizzes, artist meet & greets, a photobooth, popcorn, and silent disco
- Pre-festival exposure via competitions across paid and organic social media
- Use of on-site big screens to drive traffic to Telmore’s stand
Key numbers:
- 3 days of music quizzes
- Hundreds of guests at artist meet & greets
- Thousands of photos taken in the photobooth
- 3,000 liters of popcorn served
Do you want to join the party?
Contact Kasper, to hear more about the opportunities to move your brand with a partnership with Tinderbox.