Maybelline
At Tinderbox, we are thrilled to have the iconic makeup brand Maybelline New York on board! With their pink universe, Maybelline brings glitter and glam to all of Tusindårsskoven, inviting a slice of New York into the festival grounds.
Photos: Maybelline’s glamorous pink universe attracts festival guests
Professional makeup artists give hundreds of festival guests the chance to get a glamorous festival makeover every day. This happens in the transformed old-school New York bus, which now serves as a unique makeup studio.
Photo: Hundreds of guests received makeovers from professional makeup artists daily.
“As a Main Partner, Maybelline is the perfect match for the colorful festival atmosphere and the opportunity to showcase one’s personality through Maybelline’s makeup palette,” says Kasper Morell, Partnership Manager for Tinderbox.
Photos: The selfie wall was popular among the many guests who stopped by Maybelline.
Thousands of Myselfie pictures were taken in front of the large glitter photo wall, instantly ready to be shared on social media. Additionally, guests had the chance to win amazing products and enjoy pink goodies while getting a flawless festival look.
ACTIVATION SUMMARY:
- A colorful stand on the festival grounds, channeling Maybelline’s universe while still fitting in with the Tinderbox vibe.
- Focus on interaction with the guests through makeovers by professional makeup artists, a Myselfie photo wall, and the opportunity to win Maybelline products.
Key numbers:
- Hundreds of guests received makeovers daily.
- 3,000 Myselfie photos captured the festival guests’ looks.
Do you want to join the party?
Contact Kasper, to hear more about the opportunities to move your brand with a partnership with Tinderbox.