FINDLIFE: FROM LAUNCH TO BEING NUMBER 1 IN APP STORE
A great festival day can quickly turn bad when your friends suddenly aren’t where you left them after going to get a beer.
In 2024, FindLife and Tinderbox joined forces in a highly successful effort to put an end to endless “Where are you?” messages and unplanned games of hide-and-seek.
30,000 DOWNLOADS IN ONE WEEKEND
With a detailed interactive map of Tusindårsskoven, Tinderbox-specific fence banners strategically placed around the festival grounds, and smiling ambassadors ready at the entrance, the scene was set for introducing FindLife to Tinderbox guests. It was the result of strong groundwork — and it paid off as soon as the gates opened.
The campaign kicked off in early June 2024, when the FindLife app was tested for the first time at large-scale events like NorthSide and Distortion. But it was at Tinderbox where the numbers truly took off.
Since launch, FindLife has been downloaded over 50,000 times — more than 30,000 of those during Tinderbox alone — leading to a #1 spot on the Danish App Store as the most downloaded app during the festival period.
“We’re thrilled with the success of FindLife’s launch campaign and overwhelmed by the level of interest. It turns out that a festival is the perfect venue to kick off an event app for the first time — and many guests quickly feel comfortable using it. We’re constantly working on improving the product and look forward to enhancing the festival experience for even more guests,” says Anders Rank Jensen, Co-Founder and CEO of FindLife.
FindLife ambassadors were stationed throughout the festival grounds in colorful T-shirts, ready to guide guests, assist with downloads, and answer any questions.
READY TO TAKE ON THE WORLD
More than 70% of Tinderbox guests agreed that the partnership between Tinderbox and FindLife made perfect sense. That was clearly reflected in the number of downloads during the festival, with over half of all unique festival guests having the app on their phone at some point during the event.
According to Anders Rank Jensen, one of the key reasons the partnership worked so well was the strong brand alignment:
“The success of the launch just goes to show how important it is to get the right fit in partnerships. It takes real effort to figure out how brands align before going public with a collaboration like this. We’ve appreciated the thorough groundwork done by both parties, which laid the foundation for such a strong launch of FindLife.”
We look forward to repeating the success with FindLife at future editions of Tinderbox — and to seeing just how far they can take the project, even beyond Denmark’s borders.
In addition to ambassadors and fencing banners, the big screens at Tinderbox’s two main stages also helped drive attention to the app — featuring a QR code for direct download.
ACTIVATION SUMMARY:
FindLife was integrated directly into the official Tinderbox app, with a clear reference for download.
Big screens and strategically placed fence banners featured location-specific messaging and QR codes for easy access.
On-site ambassadors assisted guests with downloading the app and getting started.
Key numbers:
50,000 downloads since launch.
30,000+ downloads during Tinderbox alone — equal to over half of all unique festival guests.
72% of guests believe FindLife is a strong brand match with Tinderbox.
36% feel more positively toward FindLife after the festival, and 23% say they’re more likely to purchase a product from the brand.
ROI: 5.7
Do you want to join the party?
Concact Kasper, to hear more about the opportunities to move your brand with a partnership with Tinderbox.
