How we work
Based on many years of know-how, strong competencies, and dedicated data collection, we have gained deep insight into Tinderbox’s various target groups and how to best engage them. This gives us the optimal foundation to activate your brand in the most effective way for the festival’s guests. We collaborate with partners like Wilke and Nielsen to evaluate and analyze our partnerships, gaining valuable knowledge and insights into our audience and the value of our collaborations.
We take our partnerships to the next level
Et tæt samarbejde og skræddersyede løsninger. Det er hvad, I får ud af et partnerskab Close collaboration and tailored solutions — that is what you get with a Tinderbox partnership. This way, we create real value for your brand and and go beyond standard approaches to fulfil your specific goals and deliver brand activations that go above and beyond.
CLEAR PURPOSE
There can be many strategic goals behind a partnership. Whether yours is:
- Increasing brand awareness
- Strengthening brand preference
- Improving employer branding
- Repositioning your brand
- Creating community engagement
Or something entirely different — we are ready to help you develop the best solution for your specific goal.
CREATIVE SOLUTIONS
With us, only imagination sets the limits. We always work creatively and innovatively to find the best solution for your brand and offer a wide range of branding, exposure, and activation opportunities — targeting both our B2C festival guests and our many strong B2B clients. We also offer a wide selection of hospitality options that we can integrate into the custom solution we develop with you.
REACH YOUR TARGET AUDIENCE
Tinderbox is a festival built on strong core values. That is why you will gain access to a unique audience that is affluent, well-educated, and socially conscious — especially in relation to current trends. It’s a diverse group spanning a wide range of age groups, all united by a love of world-class music.
PRESENT 365
The Tinderbox brand is active all year. We communicate and engage with our audience continuously. Imagine a partnership where your brand is already known to the target audience — through online exposure, off-site events, and cross-media campaigns — before we activate it together on-site at Tusindårsskoven. In other words, we can activate and communicate your partnership 365 days a year.
DATA-DRIVEN ROI
To ensure all parties get the most out of the partnership, we invest significant time and effort in evaluating our collaborations after the festival. Together with Wilke, we produce annual reports mapping guest profiles and collecting opinions and attitudes toward each brand.
In collaboration with Nielsen, we also calculate the value of each partnership’s assets, using collected data to assess the marketing ROI of the partnership.
Get in touch with our brand partnership team today to learn more about the many opportunities available for engaging your company.
LOCAL ROOTS AND PROGRESSIVE SOLUTIONS
We are also committed to being rooted in the local community. A large portion of our guests come from Odense and Fyn, and we prioritize visibility and contribution to the local area — including supporting local associations and collaborating with regional stakeholders.
At the same time, we actively implement progressive solutions aligned with society’s move toward sustainability.
A state-of-the-art waste sorting system, reusable and washable beer cups, increased packaging requirements for all suppliers, and a growing number of plant-based products are just some of the initiatives that have been tested and implemented at Tinderbox.