CUPRA
As part of its overall music strategy, CUPRA helps frame our shared love of electronic music, culture, and experiences. By integrating two CUPRA cars as artistic installations at Magicbox, the brand positions itself in front of thousands of EDM fans coming together in collective rhythm to the sound of the global electronic elite on Northern Europe’s largest electronic stage.
Partnership Manager Kasper Morell shares:
“They’re ambitious about investing in culture and experiences in Denmark, which is something we fully support. With their passion for electronic music, Tinderbox is the perfect match. We look forward to developing this exciting partnership over the coming years.”
Photo: CUPRA Born at Magicbox
CUPRA’s passion for electronic music shines at Magicbox.
Anders Rune Hansen, PR & Brand Activation Specialist at CUPRA Denmark, explains:
“The collaboration with Tinderbox, especially around the Magicbox electronic stage, is a perfect harmony with the journey CUPRA is on. We aim to be more than just a car brand – we want to create communities, memories, and unforgettable experiences. Through Tinderbox, we become an integrated part of a program and creative setup that pushes boundaries and enriches everyday life with authentic, extraordinary moments.”
CUPRA is a dynamic and fast-growing car brand that stands out through its unique combination of high performance, sophisticated design, and technological innovation. CUPRA’s vision to engage with cultural communities and invest in powerful, memorable experiences makes them a perfect match for Tinderbox.
Do you want to join the party?
Concact Kasper, to hear more about the opportunities to move your brand with a partnership with Tinderbox.